Inside Out



OLLY creates products packed with essential nutrients backed by science. Before successfully being acquired by Unilever, OLLY approached illcreative to develop a new website for their Ecommerce re-launch on Shopify.

OLLY Preview

Our longstanding relationship with OLLY provided the foundation for a unique partnership with Character SF. Using Character’s design, illcreative served as technical directors and developers for the launch of OLLY 2.0 on Shopify.

OLLY - Girl Hula Hooping

illcreative’s Role

  • Shopify Plus
  • Platform Migration
  • ReCharge Subscriptions
  • Front-End Development
  • Back-End Development
  • Ongoing Maintenance

With strong branding in place, the goal of this new website was to
refresh the OLLY direct to consumer experience and push sales to the
next level. Streamlined product pages and integrated social content educate consumers by providing unique marketing opportunities throughout the website.

This is fabulous!
We’re very excited…
so awesome!

Darci Rosenblum
Vice President Ecommerce

To drive the new OLLY experience we tailored a powerful Content Management System within Shopify. This allows OLLY to manage their products, customer subscriptions, and marketing opportunities to hit their goals and deliver a best in class user experience.

Big. Bright. Beautiful.

Custom eCommerce built on Shopify and packed full of integrations. It’s like vitamins for your browser.

OLLY Homepage

The Perfect Ingredients

Bold colors and rich product specific content give OLLY the recipe for success.

OLLY Men's Multi Product Page

Slide into Shopping

An interactive Shop Navigation smoothly transitions shoppers from category to product.

OLLY Shop Navigation


Color Care.
Healthy Hair.