First Aid for
When Fun 


Welly is a new first aid company from the founder of Method & OLLY, Eric Ryan. Welly enlisted illcreative to design and develop a new Ecommerce website for their exclusive launch with Target.

Welly Preview

Welly creates fabric bandages and first aid kits in handy dandy tins that can go on any adventure to keep you prepared. We helped Welly launch their brand using the same spirit of adventure and focus on organization and fun. The three step rollout featured a brochure website, an exclusive partnership with Target, and a leap into DTC Ecommerce.

illcreative’s Role

  • Information Architecture
  • UX/UI Design
  • Shopify Ecommerce
  • Front-End Development
  • Back-End Development
  • Ongoing Maintenance

Partnership was key for this project. We worked closely with the venerable branding agency Partners & Spade to bring their bold and playful branding to life. Our Ecommerce design uses best-in-class features to promote the Welly brand and drive marketing and conversions.

Be proud of the work you’ve done to help get us here.

Anne Steeves
Director of Business Development

After launch we continue to work closely with Welly on several maintenance and growth initiatives. From marketing and sales funnel optimizations, to establishing and developing a bulk sales platform, we are along for the ride.

Adventure Starts at Home

An interactive Home page to introduce the brand and celebrate Welly’s take on fun meets prepared.

Welly Homepage

Everything is Possible

We used a modular and playful UI to celebrate the unique look and feel of Welly’s beautiful products.

Welly Product Detail

Inside the Tin

Smooth transitions showcase the products inside and out.

Welly Inside the Tin Page


Inside Out